Brilliant Earth Review

Brilliant Earth pioneered ethical diamonds 15 years ago and offers a large listing of mined and created diamonds from around the world.

Brilliant Earth does not produce any diamonds nor does it own any inventory; it only lists other companies’ diamonds. This is an efficient business model for Brilliant Earth but means that staff has not seen the diamonds nor can they show them to consumers except with limited inventory for showrooms.

Brilliant Earth’s offerings include diamonds mined by Putin’s miner in Russia and jewelry marketed in collaboration with Russia’s government owners miner.

The origin of Brilliant Earth’s man-made diamonds is not transparent.

Many of Brilliant Earth’s lab grown diamonds contain undisclosed treatments.

The majority of Brilliant Earth’s man-made diamonds are created with carbon emitting sources of energy in India and China.

While Brilliant Earth touts a carbon neutral status, such only applies to its eCommerce operation which overall is a tiny part of the value chain.

At VRAI, we focus on true sustainability. We have our own foundry and guaranteed knowledge of the origin of our diamonds. All diamonds are grown with zero-emission energy in the United States.

Learn more about VRAI, our sustainably created diamonds, and our selection of fine jewelry and engagement rings.