BLACK FRIDAY JEWELRY

Black Friday jewelry deals to let you shine like the stars all holiday long. Explore Black Friday offers featuring VRAI created diamonds.

Petite Solitaire Stud Round Brilliant | Yellow Gold
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Petite Solitaire Stud

£258

Petite Solitaire Pendant Round Brilliant | White Gold
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Petite Solitaire Pendant

£258

Silver Bezel Station Necklace Round Brilliant | Sterling Silver
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Bezel Station Necklace

From £310

Pavé Hoops Round Brilliant | Sterling Silver
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Pavé Hoops 12mm

From £310

Inner Light Medallion Round Brilliant | Yellow Gold

Inner Light Medallion

£413

Solitaire Drop Huggie Hoop Round Brilliant | Yellow Gold
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Solitaire Drop Huggie Hoop

From £1,031

Petite Solitaire Bracelet Round Brilliant | Yellow Gold
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Petite Solitaire Bracelet

£207

VRAI Solitaire Stud Round Brilliant | White Gold
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VRAI Solitaire Stud

From £568

VRAI Solitaire Necklace Round Brilliant | Yellow Gold
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VRAI Solitaire Necklace

From £465

Tennis Bracelet Round Brilliant | White Gold
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Tennis Bracelet

From £2,062

Orion Necklace Round Brilliant, Baguette and Marquise | Yellow Gold
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Orion Necklace

£878

Bypass Cuff Ring Trillion | Yellow Gold

Bypass Cuff Ring

£620

Holiday Gifts

Orion Bracelet

A cluster of Marquise, Baguette, and Round Brilliant VRAI created diamonds are linked together inspired by stargazing.

Solitaire Studs

The VRAI Solitaire Studs are a modern interpretation of a timeless style. Designed to create an elegant silhouette, our refined setting intentionally draws in light from all angles, spotlighting your VRAI created diamond’s brilliance.

Mixed Cuff RIng

Embodying the unrivaled beauty and brilliance in dichotomy, our Mixed Cuff Ring pairs two unique VRAI created diamond shapes together in perfect harmony.

Orion Necklace

Inspired by stargazing cluster of VRAI created diamonds are linked together in a minimal setting.

Shooting Star Ear Climber

An array of four VRAI created diamonds are linked together in a minimal solid gold setting that gently follows the curve of your ear.

Tennis Bracelet

Refined to the core, the VRAI created diamond Tennis Bracelet is our signature take on a historic design.

V Duo Lariat Necklace

Two VRAI created diamonds are boldly set in our signature Knife-Edge V on a plunging 14k solid gold chain.

Mixed Bezel Tennis Necklace

This playful and refined style combines vintage-inspired details and modern appeal for a look that’s timelessly elegant.

Mixed Pear Drop Tennis Necklace

Dramatically decadent and refined, this design highlights nearly 40 carats of VRAI created diamonds in unparalleled elegance.

V Tennis Choker

Nearly 10 carats of Round Brilliant VRAI created diamonds are lifted by alternating 14k solid gold knife-edge V settings.

Tennis Necklace

Individually polished and linked by hand, our Tennis Necklace features a seamless row of VRAI created diamonds.

V Double Row Bangle

The V Double Row Bangle features a duo of knife-edge V settings to lift VRAI created diamonds in place.

Gifts For Her

Gifts For Him

Petite Cross Necklace

A petite solitaire cross cut and polished from one single block of VRAI created diamond is highlighted in a minimal 14k gold setting.

Compass Ring

With a compass inscription to guide you, let our VRAI created, lozenge cut diamond set in 14k gold move you toward your aspirations.

Currency Necklace

A 14k yellow gold chain and bullion highlight a VRAI created baguette cut diamond as an outward symbol of your unique contributions.

Petite Cross Stud

A petite solitaire cross cut and polished from one single block of VRAI created diamond is highlighted in a minimal 14k gold stud setting.

Emerald Bezel Cufflinks

These effortlessly elegant cufflinks featured and Emerald cut VRAI created diamond highlighted in a sleek bezel setting.

V Inlay Band

The 14k solid gold band features a central V that secures a Round Brilliant VRAI created diamond in place. The band’s clean edges make this design ideal for wearing solo or stacked.

Black Friday Deals FAQ

The term Black Friday originated in the early 1960s in Philadelphia. Police officers started calling the day after Thanksgiving "Black Friday" because a large influx of shoppers would arrive in the city to begin their holiday shopping. These crowds created chaos in the stores and on the streets. By the late 1980s the term had spread across the nation. Many believe the term means that many retailers go “into the black” on Black Friday but that wasn’t the original meaning of the term. 

Yes, some jewelry can often be less expensive on Black Friday as retailers offer discounts to attract holiday shoppers. However, the extent of the savings can vary depending on the brand and type of jewelry.

Prices on Black Friday can drop by 20% to 50% or more, depending on the retailer and the specific items. High-demand products might see smaller discounts, while other items may be heavily discounted. Beyond discounts, some retailers may offer gifts with purchase or other incentives.

Yes, diamonds can go on sale during Black Friday depending on the retailer and the style of jewelry. While many might offer sales on earrings, bracelets, and necklaces, engagement rings and wedding band offers will vary from brand to brand.

Depending on the retailer and your engagement ring priorities, Black Friday may be a good day to buy an engagement ring, as some retailers offer discounts. However, it's important to do your research in advance to ensure you're getting a good deal on a high-quality ring — and remember that this significant piece is one of the most important you can invest in.