Impeccable origin


Our mission
VRAI’s mission is to showcase the beauty, optimism, and possibilities of sustainably created diamonds – and make them the preferred choice when values VRAI’s mission is to showcase the beauty, optimism, and possibilities of sustainably created diamonds – and make them the preferred choice when values matter and you want [Just Diamond].(https://www.vrai.com/our-diamonds).
Values matter when you get engaged to your life partner. Your engagement ring featuring a diamond whose mining killed 18,460 fish? Let’s start this off in a slightly more thoughtful way!
[Values matter] (https://www.dailymail.co.uk/tvshowbiz/article-9932903/amp/Beyonce-disappointed-angry-unknowingly-wearing-30M-Tiffany-blood-diamond.html) if you are Beyoncé and the wrong diamond is a painful distraction.
True to your values, VRAI created diamonds inspire beauty, optimism and possibility through the human lens of innovation, the power of continually moving forward and embracing change.
Learn more about the Journey of a VRAI created diamond, the master artisans behind each diamond, and what it means to be able to own Just Diamond.
The jewelry we offer is made to order and often available in thousands of unique variants. We only use solid gold and platinum from recycling, never gold plating or vermeil.
We are excited to support causes that empower women around the world and deliver on sustainability. Discover the initiatives.
VRAI LLC
Founded in Los Angeles in 2014 to create a modern digital-first jewelry business by Millennial women for Millennial women, VRAI LLC is today growing around the world as a business unit of Diamond Foundry Inc.
We now have a website available in 22 different languages, and we have showroom stores in Los Angeles, San Francisco, and Shanghai; and a European headquarters in Copenhagen.