Impeccable origin
ADDRESS
58 Grosvenor Street
4.07 and 4.08
London W1K 3JB
OPENING HOURS
Wednesday - Saturday:
10 am - 6 pm
Sunday:
11 am - 5 pm
PHONE NUMBER
Walk-ins are welcome, or book an appointment to speak with a Diamond Expert.
Our Clients' Reviews
Store rating
4.5 stars
What to expect
Up close and in person
Try on your favorite styles and see VRAI created diamonds for yourself.
Cut for You™
Learn about bespoke VRAI created diamonds of any shape and size, within 15 days.
Custom creations
A white-glove experience to bring your custom-made design to life.
Browse before your visit
ENGAGEMENT RINGS
NECKLACES
RINGS
EARRINGS
BRACELETS
Enjoy personalized guidance anywhere
Meet us around the world
London Showroom FAQs
VRAI offers both virtual and in-person appointments to suit your needs. For virtual appointments, you can connect with a diamond expert from the comfort of your home, where they will guide you through our collections, customization options, and answer any questions you may have. In-person appointments take place in showrooms, where you can view and try on designs, discuss personalized designs, measure for ring size, and more.
You do not need an appointment; walk-ins are welcome. However, we recommend scheduling an appointment for the best experience. Appointments ensure that a dedicated diamond expert is available to provide personalized guidance, answer any questions, and assist with custom designs or specific requests.
A wide selection of engagement rings and wedding bands are available to view or try on. A curated collection of fine jewelry can also be viewed or purchased. Reach out ahead of your visit to ensure availability.
Yes, VRAI created diamonds are sustainably created. Their VRAI created diamonds are grown in a zero-emission foundry powered by the Columbia River and certified carbon-neutral. Their process uses very little energy used per carat — ten times less than what mining requires.
Yes. Lab-grown diamonds such as VRAI created diamonds are physically identical to mined diamonds. As of 2018, the Federal Trade Commission (FTC) considers both lab-grown and mined diamonds to be real. They share identical chemical and physical properties.
Yes, there is street parking near VRAI's London showroom. The best streets to park on are Grosvenor Street and Davies Street.
Yes, there is a parking garage near the London showroom called ParkBee Care Park - Grosvenor Hill at 21 Grosvenor Hill.
You may bring one other person to your appointment with you. Many attend their engagement ring or wedding band appointment with their partner, while appointments for fine jewelry or bridal jewelry might include bringing along a parent or close friend.
Yes, London has a famous jewelry district known as Hatton Garden. Located in the Holborn area, it is renowned for its jewelry shops, diamond dealers, and workshops, making it the go-to destination for buying fine jewelry and engagement rings.