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How These Covetable New Heirlooms Are Defying Tradition

"For something as meaningful and sentimental as fine jewelry, today’s buyers want personalized designs that reflect their values. Enter VRAI, the American jeweler putting truth and transparency at the heart of their innovative designs."

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When I came across VRAI I realized vintage wasn't the only route to sustainable jewelry.

Vogue

A new bridal collaboration between Amanda Hearst Rønning and VRAI looks as modern as it does timeless.

Vogue

When the pandemic began encroaching on their livelihoods, Rob & Mariel found themselves channeling their creative instincts into something unexpected: jewelry.

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How These Covetable New Heirlooms Are Defying Tradition

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