New York

VRAI offers both virtual and in-person appointments to suit your needs. For virtual appointments, you can connect with a diamond expert from the comfort of your home, where they will guide you through our collections, customization options, and answer any questions you may have. In-person appointments take place in showrooms, where you can view and try on designs, discuss personalized designs, measure for ring size, and more.

You do not need an appointment; walk-ins are welcome. However, we recommend scheduling an appointment for the best experience. Appointments ensure that a dedicated diamond expert is available to provide personalized guidance, answer any questions, and assist with custom designs or specific requests.

A wide selection of engagement rings and wedding bands are available to view or try on. A curated collection of fine jewelry can also be viewed or purchased. Reach out ahead of your visit to ensure availability.

Yes, VRAI created diamonds are sustainably created. Their VRAI created diamonds are grown in a zero-emission foundry powered by the Columbia River and certified carbon-neutral. Their process uses very little energy used per carat — ten times less than what mining requires.

Yes. Lab-grown diamonds such as VRAI created diamonds are physically identical to mined diamonds. As of 2018, the Federal Trade Commission (FTC) considers both lab-grown and mined diamonds to be real. They share identical chemical and physical properties.

Yes, New York City has a famous jewelry district often referred to as the Diamond District. It is located primarily along 47th Street between Fifth Avenue and Sixth Avenue in Midtown Manhattan. The district is known for its numerous jewelry stores, diamond dealers, and wholesalers.