Giving Tuesday: Fine Jewelry That Gives Back
Alicia Briggs | November 17, 2023
Alicia Briggs | November 17, 2023
On Giving Tuesday, how you spend your money matters. The VRAI X Malaika collaboration makes it possible to buy fine jewelry with an environmental and social impact. At VRAI, we know that what we do today can also create positive change for future generations. VRAI X Malaika embodies this belief.
This treasured collaboration is the result of partnering with Noella Coursaris Musunka’s non-profit, Malaika, a locally-led organization in the Democratic Republic of the Congo. Malaika provides clean drinking water, a vocational school, education on agriculture, athletics, and health, and a community center, for girls living in Kalebuka.
Since 2007, Malaika has provided immediate essential resources to an entire community, including education and vocational training that will be passed down for generations to come. This Giving Tuesday, through VRAI X Malaika fine jewelry designs, you can empower the changemakers of tomorrow, today.
What Is Giving Tuesday?
Giving Tuesday is a global movement that occurs annually on the Tuesday after Thanksgiving. Giving Tuesday was created in 2012 in New York as an initiative to inspire people to give back. It has since become its own non-profit.
While Giving Tuesday started as an American holiday, it is now widely celebrated globally. Every Giving Tuesday, people choose to give back by donating, volunteering, or supporting impactful brands and businesses.
Celebrate This Giving Tuesday With VRAI x Malaika
The mission of Giving Tuesday aligns with VRAI’s core values. Creating positive global change in an industry that was largely corrupt, the diamond industry, is what inspired the creation of VRAI.
That’s why our lab-grown diamonds are grown in the world’s first zero-emission foundry. Through the power of renewable energy and a vertically integrated supply chain, VRAI was able to produce Carbon Carbon-Neutral Certified diamonds for fine jewelry, the first luxury jewelry brand to achieve this.
At VRAI, we know that sustainability involves protecting both the people and the planet. That’s why we partnered with Malaika.
Together, we can make an even greater impact. 10% of the proceeds from select VRAI fine jewelry designs will be donated to Malaika. To date, the funds from this partnership have helped provide clean drinking water to 1,500 people, and accredited education for 430 girls.
Through VRAI x Malaika, you can support both the people and the planet to create real lasting change.
VRAI X Malaika: Fine Jewelry That Gives Back
Inspired by the artwork of students from the Malaika school, our yellow Aura Solitaire Bracelet was created. This bright and beautiful sterling silver bracelet represents the commitment to a better, more sustainable future. 10% of the proceeds from the sale of each bracelet will be donated to Malaika.
During Giving Tuesday, 10% of the proceeds of select variations of ten timeless VRAI fine jewelry designs will also be donated to Malaika. Support VRAI x Malaika to invest in a more sustainable future for generations to come.
Yellow or Turquoise Aura Solitaire Bracelet
Choose between a bright yellow or turquoise ceramic halo encircling a beautiful Round Brilliant cut diamond. This playful yet timeless design is perfect for everyday wear.
Solitaire Stud Earrings
A true jewelry essential, our Solitaire Stud Earrings are available in seven classic diamond shapes that shine as bright as you and your values.
Huggie Hoop Pavé Earrings
A dazzling array of pavé set diamonds are set in a 14k solid gold or sterling silver huggie hoop. Choose between four different hoop lengths to customize a showstopping pair.
Knife-Edge Bezel Drop Huggie Hoops
Available in solid gold or sterling silver, our Knife-Edge Bezel Drop Huggie Hoops combine two of our best-selling earring designs for a sleek and contemporary style.
Sterling Silver Bezel Station Necklace
Soon to be your favorite jewelry essential, choose between three and five diamonds set in a bezel setting along a sterling silver chain.
A classic and truly customizable design, our Solitaire Necklace is available in seven different shapes and varying carat weights.
Inner Light Medallion
Let your trusted guiding light shine in our Inner Medallion necklace. With an open-back gallery, your VRAI created diamond will reflect your undeniable values for all to see.
Yellow Gold The Chevron Band
The Chevron Band, with a curved 14k solid yellow gold band and pavé set Round Brilliant cut diamonds, is the epitome of elegance and romance.
VRAI V Double Row Band
For a statement piece that stands the test of time, our V Double Row Band features two stunning Round Brilliant cut diamonds set in knife-edge V’s along two plain or pavé bands.
Inspired by the stars, a cluster of three different diamond shapes is set along a linked solid gold chain for a playful yet minimalist bracelet that looks to the future.