As new generations bring new traditions, the traditional engagement ring is constantly being redefined. Gone are the days when a standard diamond ring design was the ubiquitous symbol of love and commitment for everyone. Millennials, known for their desire to express individuality and ethical consciousness, have created a shift in the engagement ring industry.

This article explores the engagement ring preferences of millennials, and how these trending designs represent a shift in values for this generation.

Explore our curated collection of engagement rings featuring VRAI created diamonds to find a meaningful design that’s aligned with your values.

How Ring Preferences Have Shifted for Millennials

The tides have turned in the world of engagement rings, and it's clear millennials are leading this change. This generation is ditching former rules and traditions for designs that are aligned with their values. Below, we break down what millennials are looking for when ring shopping, and how it’s influencing the market.

Design Trends Among Millennials

Millennials are known for valuing uniqueness and personalization. This is reflected in their engagement ring choices. Unlike previous generations who prioritized traditional styles and cost, millennials are drawn to rings that reflect their unique style and story. Several key preferences and design trends below are popular among millennials.

Custom Designs

Creating bespoke, one-of-a-kind pieces that hold symbolic meaning is incredibly popular with millennials. Many jewelers now offer the option to create a customized engagement ring to meet this demand.

The Updated Solitaire

A Solitaire engagement ring, the quintessential traditional style, looks a little different for young people. “We’re seeing millennial clients opting for larger diamonds for their engagement rings set on petite solid gold bands. The big stone and thin band look has only increased in popularity,” says Meg Esterkin, VRAI Luxury Sales & Design Expert.

Fancy Shaped Diamonds

“Fancy shapes tend to be the preference for a center stone, over Rounds, for millennials. Every fancy-shaped diamond is unique, which gives even a simplistic ring a special look,” Esterkin explains.

Contemporary Vintage

Vintage-inspired designs that resemble former heirlooms with a modern twist are a particularly popular engagement ring style for millennials. Consider a Halo setting, Toi et Moi style, or Three Stone setting.

Wedding Sets

“Another key feature is an engagement ring that pairs well with a straight wedding band,” states Esterkin. “Many millennials are opting to wear their wedding bands day-to-day. Others reserve their engagement ring for a special occasion as opposed to always wearing their matching set.”

Functionality First

“Millennial couples are active and want a ring that matches their lifestyle,” says Esterkin. “They’re seeking low profile designs and minimal settings that allow them to feel comfortable living in their ring. Many couples prefer to not be overly concerned with maintenance.” A simple gold band and securely set center stone offer a durable, low-maintenance design.

An Emphasis on Ethical and Sustainable Designs

Most millennials prefer quality craftsmanship and sustainability over bigger diamonds and brand-name jewelers, favored by past generations.

Ethical sourcing, from the diamond to the metal, is now a major consideration in their purchasing decisions. This generation is more informed and concerned about the origins of their diamonds and gemstones. Millennials are choosing ethical stones, like lab-grown diamonds, as a responsible alternative to mined diamonds.

Millennials are also looking for transparency and responsibility in how engagement rings are ethically sourced and produced. They want to invest in a ring that aligns with their values, ensuring fair wage employment throughout the supply chain.

The millennial generation is more socially conscious than previous generations. They prefer to spend their money saved on products that reduce their carbon footprint. More millennials are seeking a diamond engagement ring made from lower-impact materials by jewelers that implement sustainable production methods.

The Importance of Craftsmanship and Quality

Millennial engagement rings often tell a story. Millennials want to know exactly how their engagement ring was made, by whom, and what it represents. They are more interested in the craftsmanship and artistry behind the design than its size or “flashiness.”

Millennials are choosing to work with skilled artisans and seeking jewelers who offer a personalized or collaborative approach. They're looking for a piece that's been crafted with care and meticulous attention to detail, to guarantee that it will stand the test of time.

Today, value is measured in terms of quality not cost. It's no longer the expectation to spend multiple month's salary on an engagement ring, so millennials are ensuring that the cost of a ring reflects its quality. This shift indicates a deeper understanding of value.

Utilizing Technology for Ring Shopping

The digital era has significantly impacted how millennials are purchasing engagement rings. Shopping online has become the go-to for millennials. With virtual showrooms and high-definition galleries, you can explore every facet of a ring from the comfort of your couch.

But it's not just about looking at pictures. Augmented reality (AR) technology allows shoppers to virtually try on rings and see how they look on their hands while shopping online.

The rise of e-commerce platforms dedicated to engagement rings has given people a plethora of options outside traditional jewelry stores. This tech-savvy generation is utilizing the internet not just for convenience, but also to find a jeweler that truly resonates with their values.

With social media platforms like Instagram, TikTok, and YouTube showcasing engagement ring designs, millennials can find ring inspiration and diamond education to inspire their choices. Millennials are doing extensive research online, comparing prices, styles, and reviews before making a purchase.

Let Your Engagement Ring Reflect Your Values

Millennials are redefining what engagement rings mean, crafting designs that resonate with their values, lifestyles, and personalities. From embracing unique designs and sustainable choices, to leveraging cutting-edge technology, millennial engagement rings have personalized the ring shopping experience.

That’s where VRAI comes in. VRAI has been at the forefront of creating change in the diamond industry since we began in 2014. Our contemporary yet timeless engagement rings are a testament to our unmatched commitment to craftsmanship and quality. Each customizable design is handcrafted and made to order by our fourth-generation trained master diamond cutter.

At the heart of every ring is a VRAI created diamond. Grown in the world’s first zero-emission foundry, VRAI lab-grown diamonds are created from 100% renewable energy and are fully traceable, from the very first atom. Our Carbon-Neutral Certified diamond engagement rings embody the self-expression and ethical values of this generation.

With VRAI, you can collaborate with our diamond experts to create a truly original engagement ring, either online or in person.